Case Study: Suitable achieves accessible, affordable made-to-measure suits with Shopify

Suitable - Customer Case Study

Suitable is a New York–based menswear brand offering made-to-measure suits for $325, positioned between expensive bespoke tailors and ill-fitting off-the-rack options. The founders saw a market gap: men wanted excellent fit and construction without luxury pricing, plus a strong brand story—the “gentleman in the everyday man”—to create loyalty beyond product features.

They launched on Shopify, partnered with a Los Angeles dev shop, design in NYC and manufacture in China, then perform final quality checks and fulfillment from New York. That approach let them roll out a polished brand and ecommerce experience quickly, making custom tailoring accessible at scale and generating early traction and sales through Shopify’s platform, community resources, and strategic partnerships.

Suitable