Case Study: Strobepro achieves streamlined inventory, fulfillment and retail success with Shopify

Strobepro - Customer Case Study

Strobepro is a Calgary-based lighting company started by a photographer frustrated with overpriced brand-name gear. To offer high-quality, affordable alternatives he researched and visited factories in China, invested $25,000 in samples, refined the products with pro feedback, then committed $100,000 to a 40' container and rented a small warehouse to launch his own brand.

He seeded the local market—giving away about $13,000 of gear—to drive word-of-mouth, and built sales through excellent customer service, competitive pricing and growing social channels (Facebook, Twitter, Instagram, YouTube) plus Yotpo reviews. On the operations side he runs the store on Shopify with Shopify POS, barcode scanning, Yotpo, Chimpified, BoldApps and AfterShip. The result: a solid following, increasing sales and the first hires to scale marketing and social growth.

Strobepro