Case Study: Stinky Canuck achieves Canada and U.S. online sales growth and wholesale expansion with Shopify

Stinky Canuck - Customer Case Study

Stinky Canuck is a Trenton, Ontario e‑cigarette retailer and in‑house e‑liquid maker born after the founders discovered personal vaporizers helped a longtime smoker quit. They started by selling to friends and family from home, built a small site, opened a brick‑and‑mortar shop, and sourced hardware from overseas while producing their own e‑liquid — then faced the challenge of scaling online and wholesale distribution.

They moved to Shopify and adopted apps like MailChimp, Product Reviews, LiveChat and others, used Canada Post for fulfillment, and leaned on social and niche vape sites (vapers.tv, Facebook, ectoofcanada, Reddit) to drive traffic. Today they wholesale across Canada, ship retail to Canada and the U.S., and credit strong customer service, competitive pricing and staying on top of new products for their growth.

Stinky Canuck