Case Study: Stadium Goods achieves 80% higher conversion with Shopify

Stadium Goods achieved an 80% increase in conversion with VAAN and Shopify

Stadium Goods, a leader in rare sneakers and streetwear, was constrained by a bespoke ecommerce platform that suffered from slow site speed, high maintenance costs, and limited scalability. To support growth and improve customer experience, Stadium Goods partnered with Shopify and VAAN to replatform their business to Shopify.

Shopify, with VAAN, implemented a fast migration before the holiday season that included data migration for inventory and customers, optimized site design, and custom integrations such as Tapcart and Braze. The move delivered an 80% increase in conversion rate, a 46% increase in add-to-cart rate, a 36% year-over-year increase in BFCM web conversion, and a 100% year-over-year increase in BFCM app conversion, while also reducing total cost of ownership.

Stadium Goods

Allyssa Wickens

Account Executive, Large Accounts