Case Study: Squishable achieves a successful UK e-commerce launch and boosted social engagement with Shopify

Squishable - Customer Case Study

Squishable’s UK distributor (Glasgow-based squishable.co.uk) needed a feature-rich, easy-to-manage and visually appealing ecommerce store to launch a young, social-first brand with a large product range. The challenge was showcasing cuddly, highly shareable products while deciding which of the 70+ US styles to stock for the UK/European market and driving early sales and engagement.

They built a custom Shopify theme with Full Phat Design and used a “Vote” collection plus social buttons to crowdsource which styles to bring to the UK; the Back in Stock app captured interested customers’ emails (counted as votes) and automatically notified them on restock. Combined with focused Facebook marketing (3,735 Likes by June 2) and apps like ViralSweep, Google Shopping, S Loyalty, Yotpo and Klaviyo, this approach grew their social and email channels, streamlined inventory decisions and improved conversion and re-engagement.

Squishable