Case Study: Speed Engineering enhances customer experience with Shopify

Speed Engineering enhances end-to-end customer experience by migrating

Speed Engineering, an automotive performance parts retailer and manufacturer, was struggling with site speed issues, a difficult backend, and security concerns on its previous platform. Managing a large product catalog was cumbersome, and the team had to use advanced IP blocking to keep the site running. To solve these challenges, Speed Engineering brought in Shopify Plus, working with Guidance to improve its ecommerce operations.

Shopify Plus simplified Speed Engineering’s complex data feeds, enabled faster product indexing and rendering, and integrated ShipStation for inventory management through the backend. As a result, Speed Engineering improved site performance, eliminated security issues, and delivered a faster search and smoother checkout experience. The migration to Shopify Plus also saved the team time by making the site easier to manage.

Speed Engineering

Brad McCrory

SVP of Growth