Case Study: Species by the Thousands achieves sales growth and expanded reach with Shopify

Species by the Thousands - Customer Case Study

Species by the Thousands is a Brooklyn-based jewelry and one-of-a-kind apparel label started by two artist friends working out of their apartment. They built early momentum through craft fairs, press and wholesale accounts, then faced the challenge of turning local buzz into scalable online sales and international distribution while keeping production artisanal and protecting their brand story.

They launched a Shopify store to centralize sales and storytelling, drove traffic through fashion blogs, Instagram and Pinterest, and kept most production in-house or with a small NYC factory. The storefront expanded their reach and sales (their first online order was on June 2, 2013), supported wholesale growth, and led them to redesign their theme and pursue third‑party logistics for international fulfillment as they scale.

Species by the Thousands