Case Study: Soxfords achieves newsletter-driven online growth and retail expansion with Shopify

Soxfords - Customer Case Study

Soxfords, based in Pound Ridge, NY, was born when the founder couldn’t find tasteful, office-appropriate fish‑themed dress socks for his father and decided to make them himself. Identifying rising demand for fun but wearable socks, the brand sources socks from Colombia and tie bars and knit ties from China, while exploring U.S. manufacturers but finding overseas partners currently deliver the quality they require.

To get started Soxfords used free third‑party blog posts and social media to earn initial sales; today their email newsletter is the strongest driver of revenue and they also sell to offline retailers. Built on Shopify with a developer’s help, they keep many apps and operations in‑house to control costs, handle fulfillment internally, and have grown sales while maintaining product quality.

Soxfords