Case Study: SOS Children's Villages Canada achieves increased donor engagement and gift-catalogue sales with Shopify

SOS Children's Villages Canada - Customer Case Study

SOS Children’s Villages Canada, based in Ottawa and running a Shopify gift catalogue, set out to sell meaningful charity gifts that spark conversation about supporting orphaned and abandoned children and, where possible, help keep families together. Their challenge was to choose and source a limited, appealing set of products (they found “furry” animals like pigs and goats perform best) and to present these intervention-style gifts as easy, shareable purchases rather than physical deliveries in Canada.

Working with Pointer Creative, they built a custom app that creates and delivers gift cards/certificates and enables donors to notify recipients, making the card itself the fulfillment. Early traffic and sales came from organic search and a Google Grants-supported AdWords presence, with targeted remarketing during the holiday season; combined with Shopify analytics and focused SEO, the site retained lapsed donors, increased engagement, and delivered a visually effective fundraising channel for long-term impact.

SOS Children's Villages Canada