Case Study: Social Monograms achieves growth and easy product personalization with Shopify

Social Monograms - Customer Case Study

Social Monograms, a California-based embroidery shop led by "Velma" (Valerie), turned a decade of monogramming experience into a business offering bespoke home goods and an upscale SM Luxe line. Their challenge was scaling a highly custom product offering online—enabling easy personalization, maintaining quality while lowering prices (by adding overseas suppliers), and building dependable fulfillment and site functionality.

They built on Shopify and used Product Customizer, Back In Stock, Bulk Discounts and Pop-Up Window apps, plus ShipStation for fulfillment and Shopify Experts for site work. Marketing via Facebook, email, Instagram and deal sites (Groupon/LivingSocial) drove their first and ongoing sales; the apps and tools streamlined operations, boosted customer engagement and let them offer competitive pricing with a polished shopping experience.

Social Monograms