Case Study: Soaring Heart Natural Bed Company achieves nationwide online sales growth with Shopify

Soaring Heart Natural Bed Company - Customer Case Study

Soaring Heart Natural Bed Company, founded in 1982 in Seattle, handcrafts all-organic mattresses, futons, pillows and comforters using traditional Japanese futon techniques and locally and globally sourced organic materials. With only one showroom next to their workshop, the company faced the challenge of reaching customers beyond the Seattle area and needed a website that both educated visitors about organic bedding and enabled nationwide sales.

They launched a Shopify store and used apps from the Shopify App Store (including Chimpified, Meta-Tagger, Product Upsell, Product Discount and the Shopify Facebook Store) for SEO, analytics, promotions and reviews, while handling warehousing and fulfillment through their in-house Logistics Department. The result: steady year-over-year online growth, expanded reach into all 50 states with customers in major cities and small towns, and a scalable platform for testing, improving the customer experience and growing sales.

Soaring Heart Natural Bed Company