Case Study: Snuggle Hunny achieves 75% higher sales with Shopify Plus

Snuggle Hunny beats biggest sales day by 75%

Snuggle Hunny, the Australian baby brand known for organic wraps, outfits, and accessories, needed a more reliable ecommerce platform to support growth, frequent promotions, customer retention, and international expansion. Its previous system was prone to crashes and made cross-border selling and rewards programs difficult, so the company turned to Shopify Plus.

Shopify Plus, implemented with agency partner Process Creative, gave Snuggle Hunny a scalable, reliable store plus tools for Launchpad, international localization, and integrations like Yotpo and Dotdigital. With Shopify, Snuggle Hunny lifted international sales from 5% to 15% of total sales, achieved 30% year-over-year DTC revenue growth, maintained a 40% customer retention rate, and beat its previous daily sales record by 75% during a major promotion.

Snuggle Hunny

Julie Mathers

Chief Executive Officer