Shopify
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Case Study: SKINNYFATTIES achieves doubled sales and rapid growth with Shopify
A Shopify Case Study
SKINNYFATTIES - Customer Case Study
SKINNYFATTIES began in July 2012 when founder Joshua Adam Brueckner, unemployed and short on cash for interview clothes, started reshaping wide neckties into skinny ones from his Brooklyn apartment. The company grew into the first one-stop online tie tailoring shop, prized for Brooklyn-made quality and craftsmanship and featured in outlets like Men's Journal and Details.
To grow, SKINNYFATTIES leveraged social media to reach fashion bloggers and secure press, and today relies mainly on word-of-mouth and media coverage. On the operations side, Shopify apps power the business: Remove The Background for smartphone product photos, Bulk Discount (which doubled sales), Yotpo for reviews, and ShipStation for fulfillment—helping the brand scale from a bedroom startup to multiple offices with stronger sales and streamlined operations.
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SKINNYFATTIES
Joshua Adam Brueckner
Founder