Case Study: Simply Dixie Boutique achieves rapid online sales and opens a brick‑and‑mortar store with Shopify

Simply Dixie Boutique - Customer Case Study

Simply Dixie Boutique, based in Little Rock, AR, launched on Shopify to turn a passion into extra income despite having no programming experience. The owner sources products both overseas and in the USA from LA showrooms and markets, and the initial challenge was building a shop and attracting targeted customers to generate sales.

Shopify’s easy setup plus a focus on targeted keywords led to a first sale even before formal launch. The store uses Google AdWords (via Shopify) and Mailchimp for marketing, handles shipping in-house, and today the online store drives the most traffic and sales—enough to support opening a brick-and-mortar location.

Simply Dixie Boutique