Case Study: immi achieves $200K+ in affiliate sales and a 400+ member Ram Fam with Shopify Collabs

Shopify Collabs helps immi drive over $200K in affiliate sales

immi is a health-focused food brand co-founded by Kevin and Kevin that reimagines instant ramen with high-quality, low-carb ingredients. After developing their product, immi faced the challenge of building an authentic creator community to test, promote, and grow demand for their ramen while rewarding creators for spreading the word.

To solve this, immi partnered with Shopify Collabs, sent hundreds of sample gifts to find enthusiastic creators, and invited top fans into the “Ram Fam” ambassador program. The program grew to 400+ members (432 ambassadors), generated over $200K in affiliate sales and more than 4,400 orders, and scaled through ongoing engagement like brand kits, product drops, and commission opportunities.

immi

Simal Adenwala

Senior Partnerships Manager