Case Study: Shazzy Fitness achieves online sales growth and a 43,000+ follower audience with Shopify

Shazzy Fitness - Customer Case Study

Shazzy Fitness, based in Atlanta, created a faith-based dance workout after the founder couldn’t find a program that married upbeat music with spiritual encouragement. She partnered with a video production company that shared her vision and a reputable disc manufacturer to produce the product, launching ShazzyFitness.com to reach others looking for a different workout experience.

Early sales came from friends, family and mommy bloggers, and strategic blogging plus Facebook ads grew the brand rapidly — likes jumped from 3,500 to 35,000 in under a year and the page now has over 43,000 followers. The online store drives the most traffic and sales; operationally they use apps like Happy Email, Shippo and SendOwl and a hybrid fulfillment model (in-house plus a fulfillment house) to streamline orders and offer digital goods.

Shazzy Fitness