Case Study: Serious Serum increases monthly sales from $2,800 to $25,000 with Shopify

Serious Serum - Customer Case Study

Serious Serum is a skin-care product created by Urban Waxx, a Portland wax-only salon founded in 2007. After failing to find an effective aftercare solution for clients, the owner developed Serious Serum in 2008 and launched it online in 2012, partnering with a chemist and packaging company to produce and ship bottles to Portland for fulfillment.

The brand first sold in salons and at esthetics trade shows, then exploded after a Pinterest pin by Olivia Palermo drove monthly sales from $2,800 to $25,000. Today they use Lettuce for shipping, MailChimp for marketing, and handle fulfillment internally — proving that a well-designed product plus relentless social media marketing and Shopify tracking can deliver rapid growth.

Serious Serum