Case Study: Sculpted By Aimee achieves 275% higher email capture rates with Shopify POS

Sculpted By Aimee Boosts Email Capture Rates by 275% with Shopify POS

Sculpted By Aimee, an award-winning makeup brand with stores in Ireland and the UK, struggled to collect customer emails during in-store checkout. Their manual process was slow and disrupted the sales flow, making it harder to build customer profiles, support loyalty efforts, and run personalized marketing.

Using Shopify POS and its customer receipt selection feature, Shopify helped make email capture a natural part of the checkout process and unified customer data across channels. The result was a 275% increase in email capture across retail stores, with gains like a 74% lift at the London flagship and 60% in Ireland, plus 3–4x higher lifetime value for omnichannel shoppers.

Sculpted

Kevin Clarke

Head of Ecommerce