Case Study: Scotts Flowers NYC achieves 140% higher ROAS with Shopify Audiences from Shopify

Scotts Flowers NYC delivers 140% higher ROAS with Shopify Audiences

Scotts Flowers NYC, a Manhattan florist with a long-running ecommerce business, was struggling to maintain affordable top-of-funnel performance as privacy changes weakened upper-funnel targeting. Working with Shopify and its Shopify Audiences product, the team needed a better way to prospect for high-intent customers beyond peak holidays like Mother’s Day and Valentine’s Day.

Shopify Audiences was used to build core audiences that Scotts Flowers NYC turned into Facebook Lookalikes, helping the brand reach more qualified shoppers. With Shopify, Scotts Flowers NYC achieved a 140% increase in ROAS, a 35% increase in conversion rate, and 27% of customers attributed to Shopify Audiences, showing stronger conversions even with lower click-through rates.

Scotts Flowers

Chris Palliser

Senior Vice President and Co-Founder