Case Study: Sarah's Stands (handmade cake-stand maker) achieves scalable online sales with Shopify

Sarah's Stands - Customer Case Study

Sarah's Stands, founded in 2009, makes large pedestal cake stands after founder Sarah used her woodworking experience to fill a gap she found while planning her wedding. What began as garage-built pieces grew into a niche online business that needed to scale production, maintain U.S. manufacturing and quality, and correct early pricing and margin issues to support growth.

The company quickly found demand—its first Etsy sale came within a day and publicity from BRIDES plus baker and blog word-of-mouth accelerated growth. Sarah's Stands moved to outsource some parts to U.S. manufacturers while keeping final assembly and fulfillment in-house for quality and personalization, and relies on Mailchimp, Google Shopping and Yotpo to drive conversions. Today organic search is its top revenue source, the newsletter is the primary sales channel, social platforms support discovery, and the business enjoys steady growth and strong customer confidence.

Sarah's Stands