Case Study: Samsonite achieves digital-first growth across Latin America with Shopify Plus

Samsonite Latin America goes from retail-first to digital-first in just 9 months with Shopify Plus

Samsonite, the global travel bags and luggage brand, needed to shift from a retail-first model to digital-first across Latin America. Its previous ecommerce platform was complex, slow to update, and sometimes unstable during high-traffic events, so Samsonite turned to Shopify Plus to support growth and improve the online experience.

Shopify implemented Shopify Plus with tools like customized checkout, Launchpad, and Shopify Flow, enabling Samsonite to manage sites centrally and tailor payment and shipping options for the region. As a result, Shopify helped Samsonite launch 12 websites in 6–9 months, improve site stability and page speed, and drive an estimated 5–10% increase in conversions.

Samsonite

Edgardo Castro

LATAM CMS & CRM Specialist