Case Study: Rustic Trades Furniture achieves streamlined online ordering and improved customer experience with Shopify

Rustic Trades Furniture - Customer Case Study

Rustic Trades Furniture (Roswell, GA) handcrafts solid-wood dining tables from a founder’s promise to build a lasting table for his wife, launching the business in 2010 after early success on Craigslist and a blog. As demand grew, the store’s ordering process became a bottleneck: customers struggled with form-based ordering and the back end relied on a patchwork of Google Forms, Wufoo, QuickBooks and FreshBooks that made checkout and fulfillment awkward.

To fix this, Rustic Trades migrated to Shopify and integrated apps that preserve custom-order flexibility while giving customers a familiar cart and checkout experience. The move streamlines ordering, invoicing and fulfillment, improves the customer experience, and is expected to increase conversions and operational efficiency once the new site launches.

Rustic Trades Furniture