Case Study: Russell Hendrix increases B2B online orders by 43% with Shopify

Russell Hendrix increases B2B online orders by 43% with Shopify

Russell Hendrix, a Canadian food service equipment supplier, faced challenges with a heavily customized and outdated legacy ecommerce platform that could not scale with their growth. This system was difficult to update, created hosting overhead, and was avoided by their sales team, hindering online B2B orders. They turned to Shopify and implemented its B2B solution to modernize their operations.

Shopify provided a scalable platform that eliminated infrastructure management and natively handled their complex needs, such as managing over 300 unique customer groups with individual pricing. The solution delivered a better customer experience and measurable results. Since launching on Shopify B2B, Russell Hendrix achieved a 24% increase in revenue, a 43% increase in B2B online order volume, and made order processing five times faster for their sales team.

Russell Hendrix