Case Study: Ruggable achieves faster global expansion and higher conversion with Shopify

Ruggable goes headless and scales to 8 markets with Shopify

Ruggable, the washable rug brand, was growing quickly and needed an ecommerce platform that could support a more complex customer journey, international expansion, and high-traffic shopping events. Using Shopify, Ruggable moved to a headless commerce setup, streamlined operations, and improved personalized shopping experiences while scaling its digital infrastructure.

Shopify helped Ruggable launch new markets in under a month and expand to eight international markets, while also reducing checkout from three pages to one. Shopify’s checkout extensibility, APIs, and international sales tools improved site speed, stability, SEO, and conversion, and Ruggable reported 100% uptime on Black Friday plus faster market launches, sometimes in just days.

Ruggable

Daniel Graupensperger

Director of Product Management