Case Study: Ruffit Dog Carrier achieves 90% of its sales and worldwide reach with Shopify

Ruffit Dog Carrier - Customer Case Study

Ruffit Dog Carrier is a Dallas-based company founded by Jonathan after his dog Mojo was injured, which inspired a portable carrier to help people bike and travel with their dogs. The challenge was turning a homemade emergency fix into a scalable product: finding reliable manufacturing, proving demand beyond friends and local dog‑park demos, and reaching customers worldwide.

Ruffit launched on Shopify (ruffit.myshopify.com) and now drives about 90% of sales online, primarily from Google search and Facebook. They scaled production from local makers to partners in Austin and China, use ShipWire for integrated fulfillment, and rely on apps like Product Reviews, MailChimp, Klaviyo, Langify and PresskitHero to build trust, run professional email marketing and support multiple languages — delivering easier shipping, growing international sales and a stronger brand presence.

Ruffit Dog Carrier

Jonathan

Founder