Case Study: Roti boosts digital discovery and conversions with Shopify

Roti boosts conversion 132% with Shopify

Roti, a fast-casual Mediterranean restaurant chain, was facing challenges with its custom-coded website which required developer support for routine updates, hindering its marketing team. They also needed to create a more useful online journey for customers to discover food, find locations, and choose between individual or catering orders. The company partnered with vendor Shopify to build a new digital storefront.

Shopify provided the solution as the customer-facing discovery layer of Roti's technology stack, integrating menus, locations, and catering information into one experience. This allowed Roti's marketing team to manage updates without developers. The results included a 132% year-over-year increase in conversion rate, a 4% increase in average order value, and double-digit growth in engagement metrics, all while creating a foundation for future ecommerce.

Roti