Case Study: rockflowerpaper saves $200K per year and boosts conversions with Shopify Plus

rockflowerpaper Saved $200K Per Year Switching from Symphony Commerce

rockflowerpaper, a California maker of colorful clothing and accessories sold in about 4,000 U.S. stores and growing online toward $2.5M in revenue, found its ecommerce hampered by Symphony Commerce. The platform could no longer scale with the business, leaving founder Katie Smith and her team stuck despite strong retail performance.

In 2017 rockflowerpaper migrated to Shopify Plus, keeping its existing warehousing while gaining faster onboarding and 24/7 support. The switch delivered immediate financial and performance wins: more than $200,000 saved annually, conversion rates up 31%, average order value +$10, abandoned cart down up to 10%, pages per session +47%, page load time −28% and bounce rate −9%, enabling healthier finances and reinvestment in growth.

rockflowerpaper

Katie Smith

Founder and Owner