Case Study: Robo3D achieves rapid post‑Kickstarter sales growth and scalable e-commerce with Shopify

Robo3D - Customer Case Study

Robo 3D, a San Diego–based startup, built an affordable consumer 3D printer after a successful Kickstarter that raised $650,000 in 30 days and pre-sold over 1,000 units. Rapid demand presented a scaling challenge: the team needed to ramp up production and diversify manufacturing to serve worldwide orders, so they partnered with an overseas contract manufacturer and opened a Mexico branch near their HQ to stabilize supply and shorten lead times.

They turned to Shopify for their storefront and converted Kickstarter momentum into sustained sales with social and content-driven marketing—Facebook ads, AdRoll retargeting, and sponsored YouTube videos driving the most traffic. Back-end integrations (Yahoo! Insights, LiveChat), and a fulfillment workflow using PackageBee/DropStream with WorldTrans streamlined order handling, resulting in strong ongoing traffic and scalable global fulfillment.

Robo3D