Case Study: Showcase achieves rapid online sales growth and omni-channel transformation with Shopify Plus

Revenues Spike After Showcase Integrates Their Proprietary Technology With Shopify Plus

Showcase is a Canadian retailer that uses proprietary trend‑detection technology and experiential mall stores to bring emerging health, beauty, home and toy products to market quickly. Despite strong brick‑and‑mortar agility, their ecommerce was fragmented and unintegrated from backend systems, causing inventory problems and keeping online sales at just 1% of revenue.

In July 2014 Showcase moved to Shopify Plus, integrating it with SAP Business One and customized third‑party apps to sync inventory, reporting and loyalty programs for true omni‑channel experiences. The new platform immediately increased traffic and sales, eliminated overselling, grew ecommerce to 6% of sales (with a projected 10%), enabled better customer segmentation and marketing, and strengthened Showcase’s national brand presence.

Showcase

Josh Davis

Web Marketing Manager