Case Study: Retro City Sunglasses achieves strong traffic and sales growth with Shopify

Retro City Sunglasses - Customer Case Study

Retro City Sunglasses, launched in 2009 to sell women's fashion sunglasses sourced from New York City’s wholesale district, struggled with scant sales for its first two years. Early paid search experiments failed to convert and the founder needed a scalable way to drive targeted traffic and sales.

The company shifted to a YouTube influencer strategy in 2011—contacting beauty and fashion “gurus” to review products—which began delivering large spikes of targeted visitors and became a primary traffic and sales channel. On-site tools—Justuno for a 10% Facebook sign-up offer and BoldApp’s drop-down banner to promote $0 shipping on U.S./Canada orders over $40—help capture emails and boost conversions (about 20% of orders hit the free-shipping threshold). The combined influencer and onsite-capture approach produced measurable traffic growth and stronger sales performance.

Retro City Sunglasses