Case Study: Rescue Chocolate achieves strong online sales and customer insights with Shopify

Rescue Chocolate - Customer Case Study

Rescue Chocolate is a Brooklyn-based vegan artisan chocolate brand founded by an animal-lover who combined a passion for rescue animals with a love of chocolate and sources products locally. The early challenge was turning that "crazy idea" into a sustainable business without formal training—generating consistent sales, building wholesale relationships, and managing fulfillment and customer communications.

The company built its online presence and analytics on Shopify, drove customers via its website and social media cross-promotion, and expanded into wholesale accounts with groceries, pet stores, vet offices, vegan shops, and boutiques. Back-end tools like CurdBee, MailChimp, OrderCup, and PayPal streamlined invoicing, newsletters, shipping, and payments—today the website still delivers more than half of Rescue Chocolate’s sales while wholesale and digital marketing fuel continued growth.

Rescue Chocolate