Case Study: Represent achieves rapid international growth and unified commerce with Shopify

Represent on track to reach £100 million in revenue while partnering with Shopify

Represent, the British luxury fashion label founded by brothers George and Michael Heaton, needed a scalable ecommerce platform to support rapid international expansion, localized shopping experiences, and major traffic spikes during launches and Black Friday. Before moving to Shopify, the team relied on a platform that was too manual and time-consuming, making it hard to update the store quickly and grow efficiently.

By partnering with Shopify, Represent unified its online and physical commerce, launched localized sites in multiple languages, and added local currency payments and Shopify POS across stores and pop-ups. Shopify helped deliver a 50% increase in international sales, more than 100% growth in organic traffic from localized websites, a 25x surge in Black Friday site traffic, and an 8x increase in Black Friday conversions.

Represent

George Heaton

Co-Founder and Creative Director