Case Study: Regal Shave achieves steady growth and profitable direct sales with Shopify

Regal Shave - Customer Case Study

Regal Shave, a Charleston-based Shopify store founded from the owner's passion for old‑school wet shaving, set out to attract men tired of costly disposable razors. The challenge was carving out a niche against mainstream blade manufacturers and finding high-quality, interesting products to offer.

They secured wholesale accounts for sought-after German safety razors and brushes and sourced a unique stainless‑steel Razor Caddy, then sold via their Shopify site (also on Amazon and eBay) while handling fulfillment in‑house with ShipStation for labels. The Razor Caddy became a hit, organic Google search drives most traffic and the business continues to grow, with Shopify sales proving profitable thanks to low transaction fees.

Regal Shave