Case Study: Regal Gentlemen achieves rapid social-led sales growth and streamlined fulfillment with Shopify

Regal Gentlemen - Customer Case Study

Regal Gentleman, founded by Josh Blackburn and Liam Jennings in Havering, UK, is an online one‑stop retailer for male grooming products created to fill a market gap for high‑quality, often overlooked brands and expert advice. The challenge was to build awareness and trust in a growing but fragmented men’s grooming market while creating a community and best‑in‑class customer experience that could scale internationally.

They launched on Shopify, leveraging social media, targeted celebrity endorsements (their first sale and top seller came from a Calum Best endorsement of a beard shampoo), and apps for reviews, email marketing, discounts and order management to drive engagement and sales. Combined with first‑class shipping over £34.99, tracked deliveries and a strong customer‑service focus, this approach generated strong social engagement, a standout best‑selling product and a platform they’re now positioned to scale and expand internationally.

Regal Gentlemen

Josh Blackburn

Co-Founder & Director