Case Study: Real Talk Skateboards achieves national reach and direct-to-fan sales with Shopify

Real Talk Skateboards - Customer Case Study

Real Talk Skateboards, based in Sheldon, CT, was founded by a lifelong skateboarder who blended a passion for collectible items and the music industry into a unique product line. The brand started by sourcing locally in New York and relied on word of mouth to make early sales; the main challenge was turning a niche personal concept into a sustainable business and scaling production and reach.

To grow, Real Talk leaned on music-industry collaborations to drive traffic and sales, brought printing in-house, and expanded sourcing around the country. The Shopify store is supported by Mad Mimi for email and Stamps.com and PayPal labels for shipping, with all fulfillment handled internally—resulting in a more controlled, scalable operation and steady customer acquisition from industry partnerships.

Real Talk Skateboards