Case Study: Real Good Toys achieves retail growth and strong online traffic with Shopify

Real Good Toys - Customer Case Study

Real Good Toys, based in Barre, VT, has spent over 40 years designing and manufacturing high-quality wooden miniature dollhouse kits, with most production kept local. Transitioning from a long history as a wholesale supplier to selling retail online was a new challenge that required building visibility and driving direct consumer sales.

They launched retail primarily through email and Facebook and leaned on Facebook, Pinterest and strong SEO to drive traffic—search engines now generate much of their visits while social media provides a high percentage of referrals. On the operations side they use custom backend apps and ShopConnection, fulfill orders in-house to ensure customer satisfaction, and keep the site and blog fresh—efforts that have produced steady referrals, satisfied customers, and plans for a site update.

Real Good Toys