Case Study: Real Betis Balompié grows global online revenue by almost 30% with Shopify

Real Betis Balompié grows online revenue почти 30% with Shopify

Real Betis Balompié, a LaLiga football club, faced challenges with its previous Magento-based online store, which was difficult to manage and limited to shipping only within Spain. The platform required significant IT resources for simple changes and only offered a fraction of the club's merchandise, restricting growth and hindering its goal to take its brand international.

By migrating to Shopify, the club gained an intuitive platform that empowered its team to easily manage the store. Utilizing Shopify's tools, including Shopify Markets for international sales, Real Betis expanded its product catalog tenfold and began shipping to over 75 countries. This resulted in a nearly 30% growth in online revenue, with international sales rising from zero to almost 15% of total online sales.

Real Betis Balompié