Case Study: Reactiv Supplements achieves a simple, flexible online store and stronger online presence with Shopify

Reactiv Supplements - Customer Case Study

Reactiv Supplements, based in Tamaki, Auckland, began in 2003 as a founder-led effort to create clean, natural and affordable sports supplements after becoming frustrated with additive-laden, expensive products. Starting from a shoebox-sized flat with an iMac, the company’s challenge was to break into a crowded market, build trust around a simple, pure product line, and establish an effective online presence.

The solution was an online-first strategy using Shopify to build a simple, attractive store, combined with fast communication through social media, online advertising and affiliations, and a flexible approach to market changes. That focus made product presentation and purchase easy, expanded reach and customer engagement, and helped Reactiv stand out through consistent messaging and measurable growth.

Reactiv Supplements