Case Study: Rains Doubles Ecommerce Growth with Shopify Plus

Rains doubled its ecommerce business year-over-year with Shopify Plus

Rains, the Danish clothing and lifestyle brand, needed an ecommerce platform that could grow with it as it expanded from selling a single raincoat style into a global apparel business. Shopify, and later Shopify Plus, provided the flexible foundation Rains needed to scale without a complex setup.

Shopify helped Rains expand internationally through International Stores and easy integrations with social commerce platforms and third-party marketplaces, connecting sales across four continents through a single store. With Shopify, Rains doubled its ecommerce business year over year and quickly entered new markets including the US, Spain, and Sweden, while also preparing for future headless commerce to improve scalability and save resources.

Rains

Kasper Kjærgaard Nielsen

Head of ECommerce