Case Study: Quad Lock achieves global expansion and 4,000+ city reach with Shopify

Quad Lock - Customer Case Study

Quad Lock, a Prahran, Victoria–based company, set out to solve a simple but urgent problem: founder Chris wanted a secure, lightweight, and durable way to mount his iPhone to a bike for navigation and found existing options inadequate. He designed the Quad Lock system in-house, prototyped it for cyclists, and launched the product via a successful 2012 Kickstarter before opening shop at www.quadlockcase.com on Shopify.

Quad Lock manufactures in China and Germany, uses Shopify apps like Yotpo to build social proof (5,500+ reviews averaging 4.5 stars), and scales growth with targeted Google and Facebook advertising and video ads. Operationally they run email and analytics with Google tools, outsource customer support (Zendesk, Influx), and fulfill globally through Shipwire—shipping to 4,000+ cities in over 100 countries—demonstrating strong product-market fit and international reach.

Quad Lock