Case Study: Pura Vida Bracelets achieves 50% year-over-year revenue growth with Shopify Plus (Shopify)

Pura Vida’s ‘great recipe’ for success boosted revenue 50% YoY

Pura Vida Bracelets began as a beach‑born accessory business that rapidly gained traction on social media for its mission-driven story. Facing fast growth after migrating from Magento to Shopify Plus, the company needed a scalable tech stack and marketing approach to turn social buzz into sustainable, repeatable revenue while preserving the right kind of long‑term growth.

On Shopify Plus Pura Vida added Email Aptitude, Bronto and Bluecore for personalized email automation, ShopMessage to recover abandoned carts via Messenger, and Bold Subscriptions to launch the Pura Vida Club. The combined approach drove a 50% year‑over‑year revenue increase, grew email subscribers 350% and email revenue 4X, produced a 26% click‑through rate on Messenger abandoned‑cart messages and materially boosted Facebook‑sourced revenue—while subscriptions accelerated repeat purchases and stabilized growth.

Pura Vida Bracelets

Griffin Thall

Chief Executive Officer