Case Study: Proper achieves standout product experiences and repeat sales with Shopify

Proper - Customer Case Study

Proper, a Bayswater, Australia–based maker of premium Apple accessories (studioproper.com), was founded to address a crowded market of cheap, low‑value add‑ons by designing products that genuinely enhance the user experience. Their challenge was to cut through noise, clearly communicate the expanded capabilities of their accessories, and turn early interest into reliable sales.

They leaned on standout product design and earned early press (including TechCrunch) to drive initial purchases, then built a conversion‑focused Shopify store with high‑resolution imagery, demo video, a customized theme and tools like Product Reviews, Zopim (live chat), Yotpo, Shipwire and Notify to create a lively, trustworthy shopping experience and smooth fulfillment. The combination of media exposure and a polished, user‑centric site delivered quick sales and strong customer resonance, with a focus on driving repeat purchases as the true marker of success.

Proper