Case Study: Proof Eyewear achieves rapid sales growth and improved conversions with Shopify

Proof Eyewear - Customer Case Study

Proof Eyewear, a Tyngsboro, NY company billed as the "Pioneers in Sustainable Eyewear," makes handmade sunglasses and prescription frames from eco-friendly materials like wood, skateboard decks and cotton-based acetate. Founded by a family with roots in the sawmill business, the challenge was launching a new sustainable eyewear brand—educating customers before product readiness, driving initial sales online, and building an efficient fulfillment operation.

They used months of social media outreach pre-launch to build awareness and drove immediate demand (6–7 sales on launch day). After moving to Shopify they implemented conversion-focused tools—newsletter pop-ups, abandoned cart emails and checkout discounts—and run fulfillment from a dedicated warehouse with three full-time staff. The result: steady direct traffic, continued customer acquisition from social channels, and a streamlined ecommerce operation.

Proof Eyewear