Case Study: Project Repat achieves rapid national growth — 2,000 custom t-shirt quilts sold in a week with Shopify

Project Repat - Customer Case Study

Project Repat is a Boston-based Shopify store founded in 2012 that turns customers' memorable t-shirts into custom t-shirt quilts and blankets. The company faced the “your aunt can do it” challenge—competing with homemade alternatives and initial product missteps (totes and circle scarves) before realizing customers wanted affordable, personalized quilts delivered conveniently.

They responded by simplifying the traditional, labor‑intensive quilting process to produce high‑quality, affordable custom quilts and by emphasizing customer experience and product provenance. The pivot paid off: after launching on Groupon Grassroots they sold 2,000 blankets in a week, demonstrating strong national demand and the value of following customer requests.

Project Repat