Case Study: Prinnnt achieves early online sales and artist promotion with Shopify

Prinnnt - Customer Case Study

Prinnnt is a Toronto-based screen-print shop founded by OCAD student Tucker Schreiber to showcase and sell prints while promoting the artists who make them. The challenge was a lack of reliable online platforms for screen prints and no easy way for printmaking students to promote and sell their work.

Prinnnt launched with Shopify for a flexible backend, used LaunchRock to build a pre-launch mailing list and Instagram to drive early interest, and emphasized personal customer service (handwritten notes, return-customer coupons). Those tactics translated offline credibility into early online sales, a growing audience, and repeat buyers, while Shopify’s customizable platform continues to support the business’s growth.

Prinnnt

Tucker Schreiber

Founder