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Case Study: Premier Estates Wine achieves higher conversions and free next-day delivery with Shopify
A Shopify Case Study
Premier Estates Wine - Customer Case Study
Premier Estates Wine is a Birmingham-based online wine retailer that targeted an untapped segment by simplifying wine buying: offering just three curated ranges, year-round deals and free next‑day delivery on every order. Facing a market where many customers find wine confusing, the company sources wines from global suppliers and focused on clear value and simplicity to stand out.
They built traffic and early sales through word-of-mouth, SEO and offline tasting events, which drive high conversion rates. Operationally they run the store on Shopify with Orankl Reviews for social proof, ReferralCandy (a £5 referral reward) to boost referrals, and AfterShip to centralise fulfillment — all handled in‑house — resulting in reliable delivery, strong customer trust and growing sales.
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