Case Study: Porter Road achieves sustainable growth and marketing ROI with Shopify Capital

Porter Road Scaling a Sustainable Meat Company With Shopify Capital

Porter Road, a sustainable meat company founded by James Peisker and Chris Carter, needed funding to grow while continuing to support local farmers and maintain high product quality. As the business scaled, it looked for a financing option that would fit its cash flow and avoid disrupting its operations, ultimately turning to Shopify Capital.

Shopify Capital provided Porter Road with convenient, timely funding through the Shopify platform, delivering over $1.3M across three rounds. With this support, Porter Road invested in marketing, customer service, affiliate programs, and influencer campaigns; notably, $1M in marketing spend in 2020 has driven $11M in sales to date, helping the company expand its customer base and keep growing.

Porter Road

Chris Carter

Co-Founder