Case Study: POLYWOOD builds an AI-first organization with Shopify

POLYWOOD builds an AI-first organization on Shopify with 100% AI-assisted coding

PolyWood, North America's largest direct-to-consumer outdoor furniture brand, faced a significant challenge as its heavily customized Magento platform consumed nearly all of its engineering resources for maintenance. This left no capacity for innovation or experimentation with emerging technologies like artificial intelligence, severely limiting the company's growth and ability to improve the customer experience.

By migrating to Shopify, PolyWood immediately freed its engineering team from platform upkeep. This allowed the company to redirect all of its development resources toward value creation and embed AI across its entire business. The solution from Shopify enabled 100% AI-assisted coding, AI-driven product discovery for its 150,000-SKU catalog, and AI optimization of manufacturing operations. As a result, PolyWood emerged as an AI-first leader, strengthened its positioning with major retail partners, and gained full ownership of customer data across new AI commerce channels.

PolyWood