Case Study: POLYWOOD increases conversion and eliminates platform maintenance with Shopify

PolyWood boosts conversion 22% with Shopify

PolyWood, North America's largest direct-to-consumer outdoor furniture brand, faced significant challenges with its heavily customized Magento platform. The system consumed over 80% of its engineering resources on maintenance, acted as a bottleneck for growth, and made innovation nearly impossible. This prompted the company to seek a new ecommerce solution from Shopify.

By migrating to Shopify, PolyWood leveraged its out-of-the-box functionality and extensive app ecosystem to handle its complex catalog and manufacturing workflows. The solution delivered immediate and measurable results, including a 22% increase in conversion rate, a 12% rise in average order value, and a six-figure reduction in operating expenses. Most importantly, Shopify enabled PolyWood to redirect 100% of its development resources from maintenance to value creation and AI innovation.

PolyWood