Case Study: Polyvinyl Records achieves 20% revenue growth with Shopify Plus

Polyvinyl Records grows revenue 20% with Shopify

Polyvinyl Records, an independent record label, faced a significant challenge when the developer maintaining their 15-year-old custom-built ecommerce platform stepped down. This left them with the choice of hiring a new engineer to manage an aging codebase or finally migrating to a modern solution. They chose to partner with vendor Shopify and its Shopify Plus platform to replace their entire operation, including D2C sales, B2B, and digital downloads.

Working with Shopify Plus and implementation partner Softlimit, Polyvinyl successfully migrated its complex custom functionality to a unified platform. The solution replicated their signature features like sophisticated product bundles and artist pages while modernizing their infrastructure. As a result, Shopify helped Polyvinyl achieve a 20% year-over-year revenue increase and an exceptional 3.88% conversion rate, all while reclaiming engineering time previously spent on platform maintenance.

Polyvinyl Records